track record
industry experience
- Information Technology
- Non-profit organisations
- Packaging
- Print & Publishing
and others
projects
Details on projects can be provided on request:
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Planning, budgeting and implementation of marketing concepts and marketing communication programs (local and multi-national).
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Development of product concepts and business plans on business unit level.
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Implementation of IT-supported marketing- and
sales-processes (CRM). -
Communication programs in support of projects and change management processes.
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Multinational marketing programs and marketing co-operations.
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Account management and IT-consulting
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Team-leadership (in project- as well as line-organisations)
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Author of electronic marketing textbooks for eLearning media.